The Heinz 57 Collection comprises two sauce lines of Infused Honeys (honey sauces in hot chili and black truffle varieties) and Crunch Sauces (oil-based sauce with crunchy texture in chili pepper, roasted garlic and mandarin orange miso flavors). Heinz – a Kraft Heinz Company brand – looked to the culinary expertise of award-winning chefs Lee Wolen and Joe Frillman for inspiration in developing the collection. Heinz has unveiled a new chef-inspired line, Heinz 57 Collection, driven by food trends and modern cultures. That app is now the world’s biggest marketplace for leftover food, and the company is extending its impact with national campaigns like Ofta Bra Efter. Too Good to Go started with an app that allows consumers to buy leftover food from restaurants and retailers at a reduced price. Products carry a label next to their “best before” date, which informs consumers that the product is often good even after that date and that they should test by looking, smelling and tasting the product before throwing it away. Too Good to Go launched a consumer education campaign in Sweden called Ofta Bra Efter, meaning “Often Good After.” The campaign has run under different names in 11 European countries so far and was known as the Look, Smell, Taste, Don’t Waste campaign in the UK in 2020.
The change, which is being rolled out across all M&S stores this week, is designed to encourage customers to throw away less edible food at home by using their judgment.
KRAFT CULINARY APP CHEF CODE
Dates will be replaced with a new code that M&S store colleagues will UK retailer M&S has committed to halving food waste by 2030 as part of Plan A sustainability e to maintain freshness and quality. Best before dates will be removed from the labeling of over 300 fruit and vegetable products – 85% of M&S’ produce offering – including commonly wasted apples, potatoes and broccoli. Marks & Spencer (M&S) removed best before dates from a range of fresh produce to help reduce in-store and household food waste across the UK. Meanwhile, Nutella’s “Breakfast Across America” jars featuring16 landmark locations were rolled out across the US. In NPD highlights, Heinz launched the chef-inspired sauces and spreads line, Heinz 57 Collection, which embraces modern cultures. In a similar move, Danish company Too Good To Go launched a consumer education campaign called Ofta Bra Efter in Sweden. This week in industry news, M&S targeted food waste by removing “best before” dates across 300 fruit and vegetable products and encouraging consumers to use their judgment before throwing food away.
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